The Always ‘#LIKEAGIRL’ commercials promote Always products in the name of feminism. These videos seek to answer the question “Do we limit girls?” by asking girls if they feel inhibited as females. The girls range in age from around 5-15, and every single participant answers with a definitive “Yes.” Yes, they have all been told that as girls they cannot accomplish as much as men. The advertisers, after making valid points about the injustice of stereotypes and sexism reaching small children, take care to promote their products: “Always wants girls to be confident.” Always gives the girls the opportunity to write their inhibitions on boxes and then knock them over. Always is tearing down gender barriers by allowing girls to feel empowered. |
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April 2016
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